Posts tagged ‘Mexican consumers’
FACT: there are 29 aerospace industry firms operating in the City of Tijuana, Baja California.
FACT: based on a company survey of each of those 29 firms, Crossborder Group found average Q2-2011 employment totaling 7,313 workers, making Tijuana the Mexican city with the largest number of aerospace cluster employees within 400 miles of the US-Mexico border.
These are just two of the many findings in a recent aerospace industry white paper developed by Crossborder Group for the City of Tijuana Economic Development Corporation (DEITAC) and released at this year’s Paris Air Show by DEITAC and Baja California business and economic leaders. As with most of Crossborder’s business projects, (more…)
Since we started doing at-border surveys in 2003, one of our goals has been to make finding information out about this binational marketplace more affordable — and to provide useful data to businesses and policy makers without waiting for infrequent (and really expensive) studies… Our recent CrossborderInforma briefing about crossborder holiday shoppers and their economic impact on San Diego (read it here), in fact, reflects those goals.
Well, today we’re happy to announce a new Quarterly, at-border survey service –pre-scheduled times each quarter to ask 4 to 8 of your questions at very affordable prices (check out our Quarterly Omnibus Survey flyer in PDF, here or below). This at-border survey service uses trained, bilingual Crossborder staff with PDAs, and can cover the entire California-Mexico border (San Ysidro, Otay Mesa, Tecate, Calexico, Calexico East and Andrade — with other POEs optional).
Got questions you want to ask border crossers? Download our CrossborderSurveys Quarterly Omnibus overview — and contact us today about our Spring and Summer 2011 survey sessions (multi-season discounts available!). We can help you answer questions about the hundreds of thousands of border crossers people that make up the US-Mexico border economy!
Questions? Email us at Answers[at]CrossborderBusiness[dot]com.
Crossborder Group has released initial findings from their December 2010 (Winter Quarter) at-border surveys, conducted among nearly 1,000, randomly-selected northbound car, SENTRI, and pedestrian travelers at the San Ysidro and Otay Mesa Ports of Entry. These results (download PDF at right) highlight nearly 800 responses from Mexico-residing visitors into San Diego and their Christmas Holiday purchases in San Diego County.
“Since 2003 we’ve been surveying border crossers, and have repeatedly asked Mexican shoppers to estimate their household expenditures on Christmas gifts purchased in San Diego,” explains Kenn Morris, President of California-based Crossborder Group and it’s Mexico subsidiary, Crossborder NS, S de RL de CV. “This last Holiday season, Baja California visitors estimated that they’d spent $536 dollars per household on Christmas gifts purchased in San Diego — that’s an enormous and positive economic impact that the public should know about.” (more…)
This week, the San Diego Union-Tribune covered recent trends of border crossings between San Diego and Tijuana — quoting Crossborder Group’s President, Kenn Morris, and highlighting some of the firm’s recent research. “It is great to see the U-T covering such an important aspect of our binational economy. This is an area that has been in steady decline since 2003, but is finally starting to show signs of stabilization,” states Morris. “There’s really a huge lack of data available about who’s crossing the border and why — something that our own team at Crossborder Group has been trying to solve with periodic at-border surveys.” Current plans are, in fact, underway by Crossborder to conduct these surveys on a quarterly basis to create more real data, and up-to-date information regarding border crossers and their impact on the binational region.
If you’re seeing bright yellow shirts with the US-Mexico region and big words saying “CrossborderSurveys” on them… then you know that Crossborder Group staff is hard at work conducting at-border surveys!
Over the next few weeks, you’ll find our crews at the Otay Mesa and San Ysidro Ports of Entry, surveying northbound border crossers about a variety of subjects. Beyond questions related to crossborder shopping and economic impacts, we’re also collecting some insights about crossborder insurance and perceptions of security.
One other new set of data also will relate to time: we’re doing some random sampling of car crossings to better understand the time-savings for inspections of SENTRI versus regular cars crossing at those POEs. Look for some new reports and data coming out in late-April — and feel free to contact us at Answers@CrossborderBusiness.com if you have any questions!
According some sources citing the NFL, there are over 16 million American football fans in Mexico — a number that may be growing given the growing influence of the US Hispanic market (largely made up of individuals with Mexican heritage) on Mexican consumers (and vice-versa). And where are those fans? Well, at least using Google Trends data from the last 30-days, a sudden rise in online searches for “super bowl” was tracked in the cities of…
The article’s a bit old, but…still good info: using data collected from previous at-border surveys collected by Crossborder Group, this online journal gave us a chance to talk about the positive retail impacts of crossborder shoppers from Mexico that enter the U.S. Our conservative estimates are that US$25-30 million is spent each day (on average) in U.S. retail stores by Mexican consumers that cross legally at our Ports of Entry, and then return home. Imagine the potential impact if border waits weren’t so long?