Crossborder Insights: “Super Bowl” Online Searches in Mexico

According some sources citing the NFL, there are over 16 million American football fans in Mexico — a number that may be growing given the growing influence of the US Hispanic market (largely made up of individuals with Mexican heritage) on Mexican consumers (and vice-versa). And where are those fans? Well, at least using Google Trends data from the last 30-days, a sudden rise in online searches for “super bowl” was tracked in the cities of…