Crossborder Insights: “Super Bowl” Online Searches in Mexico
As the kick off begins on this Super Bowl Sunday, we thought it might be fun to look at some data related to football’s growing base of fans in Mexico — and we don’t mean “futbol” (soccer)!
As in the US, today’s Super Bowl 44 will be broadcast live around the world, including Mexico — where “American football” has been played since the 1920’s, and even has it’s own college football conference divisions.
According some sources citing the NFL, there are over 16 million American football fans in Mexico — a number that may be growing given the growing influence of the US Hispanic market (largely made up of individuals with Mexican heritage) on Mexican consumers (and vice-versa).
And where are those fans? Well, at least using Google Trends data from the last 30-days, a sudden rise in online searches for “super bowl” was tracked in the cities of Tijuana, Monterrey, Mexico City and Guadalajara — major metro regions that not only have strong business ties to the US, but also a fair number of bilingual Mexican residents (as well as English-speaking expats).
While enjoying that cold Tecate beer and guacamole dip, take a listen — just maybe you’ll hear some fans shouting “Viva Los Saints” or “Viva Los Colts”.