Super Bowl 2011 Remains “Súper” In Mexico

Last year, we gave a little background on “Fútbol Americano” (or “football”, as it’s known to most of those in the United States), and it’s growing

GoogleTrends - Mexico: "Super Bowl"

base of fans in Mexico and Latin America (read our Feb. 2010 article here). With Green Bay ahead in the second-quarter, we thought we’d sip our cervezas, munch on some delicious guacamole (using aguacates de Michoacán), and check out GoogleTrends again — here are the results:

• Like 2010, there’s a peak in Google searches in Mexico for “super bowl” around one-week before the game;

• Also like in 2010, searches appear to be concentrated in a few key States — this time, with Chihuahua leading, followed by Baja California, Nuevo León, DF, and Jalisco;

• Key cities: this year, the Monterrey Metro region surged ahead (#1 San Nicholas de la Garza, and #4 Monterrey), knocking out Tijuana (which dropped to #3), and a surprising showing of #2 Chihuahua (with DF and Guadalajara trailing…).

Notably, again, most of the searches coming from Mexico were done in English-language versions of Google — underscoring the high-level of English language capabilities in these cities, as well as their connections (both economically, and via expats) to the United States.

Now…back to the game (and that bottle of tequila).