Border Surveys: Crossborder Holiday Shoppers Leave the Green in San Diego Stores
Crossborder Group has released initial findings from their December 2010 (Winter Quarter) at-border surveys, conducted among nearly 1,000, randomly-selected northbound car, SENTRI, and pedestrian travelers at the San Ysidro and Otay Mesa Ports of Entry. These results (download PDF at right) highlight nearly 800 responses from Mexico-residing visitors into San Diego and their Christmas Holiday purchases in San Diego County.
“Since 2003 we’ve been surveying border crossers, and have repeatedly asked Mexican shoppers to estimate their household expenditures on Christmas gifts purchased in San Diego,” explains Kenn Morris, President of California-based Crossborder Group and it’s Mexico subsidiary, Crossborder NS, S de RL de CV. “This last Holiday season, Baja California visitors estimated that they’d spent $536 dollars per household on Christmas gifts purchased in San Diego — that’s an enormous and positive economic impact that the public should know about.”Using census data and visa information collected in the Tijuana metropolitan area in previous Crossborder Group surveys, Crossborder estimates that the economic benefits to San Diego from crossborder holiday purchases alone are at least $76M to $101 million dollars in direct expenditures. “And this doesn’t include crossborder non-holiday daily expenditures throughout the year, which Mexican-residing visitors consistently estimate as averaging well over $100 per trip,” notes Morris.
NOTE: Download the CrossborderInforma Holiday Shopper Briefing here, or click on the image above. Additional border survey results will be released at Crossborder Group’s website and here at our blog.
Got Questions About Crossborder Visitors? Download our one-page At-Border Survey overview below to learn how you can add your questions to Spring, Summer, or other Quarters — or call or email Crossborder at 1-888-492-6733, or at Answers[at]CrossborderBusiness[dot]com today.
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Entry filed under: Crossborder News, Research-Insights. Tags: Baja California, border crossers, border economy, border surveys, Mexican consumers, Mexico, Otay Mesa, Ports of Entry, retail, San Ysidro, shopping, surveys, Tijuana.